I was brought on to build a rocketship while it launched. My job was to create a framework for Twitter’s social marketing strategy and leverage the resulting content strategy and editorial calendar, metrics and KPI’s to map, configure, implement and launch an enterprise publishing platform across all company-owned handles. At the same time I was responsible for the day-to-day content and program management of Twitter’s social marketing campaigns. The goal was two pronged; improve sentiment across Twitter and engagement with Twitter owned handles while providing tools that help both users and community managers create a more inclusive and safer platform.
Roles: (Independent Contractor)
Marketing Strategist and Technical Program Manager
Skills:
User Centered Discovery, Global Content Strategy, Brand Marketing, Website Audit, Ethnographic Research, Trend Forecasting and Analysis, UX Research and Persona development
Notable Projects:
Mariah Carey for Twitter Music
NBA for Twitter Music and Twitter Sports
Megan Thee Stallion for Twitter Music
Hot Girl Twitter
#megantheestallion
Various Pro Gamers for Twitter Gaming
The Mob for Twitter Gaming
NBA for Twitter Sports and Gaming
Highlights:
Launch the Twitter and Sprinklr customer service partnership improving sentiment by 25%
Lead procurement negations and weekly status between Co-founder and C level partners
Manage all aspects of production
Lead a UX discovery with cross functional teams and plan requirements
Create and lead training programs to educate and onboard 250 global employees
Escalation mapping for support, help, safety and security teams
Manage end-to-end creative and content marketing workflows, deliverables, and project plans
Craft strategies to impact and improve sentiment analysis while identify positive indicators
Twitter Gaming and Twitter Sports joined forces to ask NBA player about their games and platforms.
Hot Girl Summer was trending in the streets long before the movement made its way to social media. H-towns very own #meganthestallion made it a household refrain for women around the globe. After seeing the trend take off we decided to give the original Hot Girl her own Twitter Emoji!
What better way to spend the Holidays... Mariah Carey #BehindTheTweets
